REID THE ROOM

PUBLIC RELATIONS

TV, LIFESTYLE

& OUTDOORS

Welcome, we’re an agency providing consultancy, PR, social media & marketing services to passionate businesses.

Hi, I’m Anna Reid, founder of Reid the Room PR.

I’m a TV and lifestyle PR and social media manager who loves to work with energetic, ambitious businesses to help them grow.

I have nearly two decades experience working with some of the biggest broadcasters and finest talent in the television industry during my time working for ITV Studios company, Twofour, and its sister production companies. I’ve led publicity campaigns for shows as diverse as highly sensitive BBC documentary Roman Kemp: The Fight for Young Lives and ITV’s Julia Bradbury: Breast Cancer and Me to Oxford Scientific Films’ ambitious Sky series Dogs Might Fly (and yes, they actually did!). I’ve worked with some of the nation’s favourite celebrities for the BBC’s The Real Marigold Hotel and some of the smartest and most endearing young people in CBBC’s Our Boarding School. I’ve run the official social media campaigns for ITV2’s long running Ibiza Weekender series and ITV show Big Zuu: 12 Dishes in 12 Hours. I’ve art directed numerous high profile photo shoots, briefed photographers and helped navigate the most tricky situations. I’ve created uplifting and warm internal comms and bold and impactful external campaigns.

It’s been a blast.

Now I’m directing my passion and energy into supporting the PR of businesses, brands and talent that I admire and feel excited about!

If you’re looking for regular or occasional support with your PR and social media, big or small, then Reid the Room PR is for you. Quite simply, I’ll read the room and advise you on how to build or support your business through your communications. With my vast experience I can produce fantastic plans, news releases, social media campaigns, brand building, newsletters, or something neither of us have thought about yet!

My amazing network of professionals mean that websites, video production and photography can be a key part of your campaign.

I’ll always retain the same high energy, but tailor my approach to suit the culture and ethos of your business.

Anna x

Some kind words about Anna…

David Brindley, Chief Creative Officer, Twofour

“Anna has led countless campaigns in her time at Twofour, ranging from sensitive single, high impact documentaries through to entertainment and reality series. Always approaching each with creativity, flexibility and endless enthusiasm, she is a dynamo who won’t rest until every option for the best and most fitting publicity has been explored. She has led campaigns across content ranging from the a highly sensitive Roman Kemp led documentary on young male suicide, through to the joy, energy and very spirited social campaign for Big Zuu’s latest food travelogue and many, many more between.”

Graham Kibble-White, Editor, TV Choice and Total TV Guide

“As a features editor, and now editor, I’ve had the pleasure of working with Anna for years and years. She’s set up numerous interviews with our titles over that time, providing us with excellent access to the likes of Roman Kemp, Alex Polizzi, Fern Britton, Gok Wan… the list goes on! She’s trustworthy, diligent, straightforward, fun – and she always delivers.”

Kate Conway, Head of Communications, Digital, Lifestyle and Reality Entertainment, Channel 4

“I have no hesitation in recommending Anna for any comms role having worked with her for many years on some of our biggest and multifaceted campaigns. Anna is unflappable, reliable and a real pleasure to work with. She has led communications campaigns for factual, documentary, lifestyle and entertainment TV shows for us, working with high profile talent and discerning production teams. Anna has also and worked closely and collaboratively with the Channel 4 team on wider, often issues laden, campaigns. She brings a calm and creative head to any project.”

Claire Hoang, Vice President, ITV Studios Social Media

“I worked with Anna across a number of social media strategy and campaigns including Kavos Weekender, Big Zuu’s 12 Dishes, Loaded in Paradise and the label roll out of I Kissed a Girl/I Kissed a Boy news. She is absolutely brilliant. Really keen to collaborate, picks up things so quickly and is just someone who gets on and does it!”

Julie Jack, PR Manager, Paramount/Channel 5

“I have worked with Anna for over a decade on numerous high profile TV campaigns and very closely on strategy. Anna is highly knowledgable, professional and always kind. She is highly organised, well-connected, calm under pressure and excellent at talent and stakeholder management. Couldn’t recommend her highly enough and is an asset in any team or on any campaign.”

Rachel Innes-Lumsden, Director of Programmes & Executive Producer, Twofour

“I have worked with Anna over the last 13 years at the TV production company, Twofour. Being a fairly broad church, Anna has had to turn her hand to just about everything from high end documentary to volume daytime, reality dating to bucolic travelogues. Whatever the budget or however extreme the brief, Anna has attacked everything with her trademark enthusiasm and can-do attitude. She’s managed to get us press spots and column inches where broadcasters have often struggled and her extensive contact book has meant that she can always drum up interest whatever the project. She is also a master of handling on screen talent and they are always grateful for the work she provides. Added to that she is a fun and charming person to have around – I’m really looking forward to seeing what she does next!”

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